Reaching Your Audience on Facebook May Prove More Challenging

You’ve probably seen some version of this message circulating on Facebook lately:

“Facebook now requires page admins to pay to promote their updates if we want our content to be seen by our fans who have already like our page. If we do not pay to promote our posts, only about 10% of the fans receive the updates on the Facebook home page feed.

To keep RECEIVING ALL POSTS FROM US you have to hover the mouse on the “Like” button near our name. In the drop-down menu select ”ADD TO INTEREST LISTS”. Then create an interest list (and make a name for your favorite sites). When you select that interest list you will again get all of our posts and not 10% of them.We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you already like.”

Facebook’s new algorithm limits your page reach, meaning it’s more difficult for posts from businesses you’ve “Liked” to appear in your Newsfeed. Here’s how you can continue to see updates from your favorite businesses:

1. Hover over the “Liked” button on the right side of the page to reveal the drop down box.

2. Click Add to Interest Lists and you will see a check mark appear.

Read more on Facebook’s new algorithm here: Facebook’s New Algorithm Change Slashes Fan Page Reach by Up to 40% | New Media Rockstars

 

Related Links:

Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers | Business Insider

What’s the Best Time to Post on Facebook? | Always Upward

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